How to Optimize Your Site Structure for Maximum SEO Impact

This includes defining your most important pages, having a rough sketch of the URL structure and internal links, and planning how you want your users to navigate between various pages. Here’s what you need to know about https://globalcloudteam.com/ building an optimized website structure, so your users can have the best possible experience and get your website ranked high on search engines. Keyword research allows you to refine and complete your site structure.

It’s a classic top-down structure with the homepage on top, followed by top-level pages, and then subpages below that. Provides additional information in search results – If Google understands your site well, it might show SERP features like site links together with your main search result. Now, you can boost your trustworthiness in your visitors’ eyes by adding social proof. Social proof helps your visitors see how your products have solved other people’s needs which means that they can solve their needs too.

Forming a Relevant Website Structure

One thing you should stay away from is including the date in the URL. It will forever date your content, even if you revise it in the meanwhile, and can turn off users. Here, you can choose to include the category in the slug, the publishing date, or even the author’s name. You can also set up your own structure, if you want, with the help of the tags at the bottom. Of course, if that’s more your thing, you can also create a website structure diagram using pen and paper. You might have other pages that make sense to include, and that’s part of planning your site structure.

And if you link to a particular page many times, Google will see that you think it’s important. This is similar to Google encountering a disorganized website. If the structure doesn’t make sense, Google may not understand the purpose of each of your webpages. And then might struggle to understand when and where your pages should appear in search results.

Search intent

They can’t do it blindly and therefore require a route to follow. Sitemaps serve as a compass on the way to your main website pages. They make it easy to crawl these pages, index them, and crawl by SERP robots. Whether you need a landing page or a full ecommerce site, an online learning academy or an interactive informational site for your business, we can build it for you. Aside from that, the easiest way to create a sitemap is to use a plugin. Many SEO plugins, like Yoast or Rank Math, have this functionality built in.

Another wording trick is to remove unnecessary words like “a,” “the,” “and,” “but,” and other transition or conjunction words. Let’s go over the best practices for creating a site structure with SEO in mind. Crawl your site and find out all kind of issues that can hart your users or your website SEO. Crawl the website for technical issues and get a prioritized to-do list with detailed guides on how to fix.

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If your website has a lot of services or products to offer, you should design a system of filters and sorting options to help users find what they are looking for. The filters can differ depending on the category and should cover all possible product characteristics. Run an analysis of a major competitor site and go to Pages in the Organic traffic research section. Here, you can see all pages and subdomains and filter them by traffic share and number of keywords. Export the results in .xls or .csv to examine the structure by URLs. It’s a rare type of site organization where each page can be accessed from any other page.

Make sure your links are meaningful by creating varying levels of value, trustworthiness, topic relevance, and authoritativeness. You can use any number of these factors to increase the worth of your link. It matters not only to search engine robots but also to your website users. Because the more how to plan a website structure convenient and intuitive your website structure is, the longer your potential client will stay on your website. If you design your site’s structure in the right way, your website will be awarded search excellence. Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger.

What Factors Need to be Weighed When Deciding on Site Structure?

It’s also worth checking whether you have any orphan pages on your website. Orphan pages are those that have no internal backlinks, making them unreachable to anyone browsing the website. Then head over to the Site structure report and check how each section of their website contributes to their overall organic traffic.

• And then might struggle to understand when and where your pages should appear in search results.
• If your site is for a business, for example, it’s a good idea to have your contact information available in the footer on each page.
• The problem arises with the way WordPress stores content in its database.
• Step one is making a database that will work with whatever system you choose.

You can use them in a browser or just download them on your computer. With the help of sitemap generators, websites can get a visual map of their content and see how each piece interacts with each other and what you can do to improve your website content. Imagine you need to update your older content; how will you sort it out to find what to start with?

Stick with one category per blog post

Using this type of navigation also gives you the freedom to include other information at the top of the page, like social links or contact information. The most common type of navigation is a horizontal navigation bar. Using a navigational menu is an easy way to connect pages and reinforce your site structure.